The Michelin Man Essay Example for Free

The Michelin Man Essay The Michelin Man goes to show that Michelin tires are either longer lasting than other brands or it can mean that you as a consumer get to grow old literally because all this time, you were able to avoid accidents using the said brand of tires. The Michelin man can also mean that given the demographics of America’s population, wherein the dominant age bracket belongs to the ages between 18 years old and over, constituting 227,719,000 as of 2007. Looking at Michelin USA’s present website, Â  one can get an exact answer with regards to the evolution of the Michelin Man, the website states that the Michelin Man was evolving given the period and current tire innovations so as to always remain in phase with his time. The slogan on the other hand, is pretty much timeless, so there seems to be no need, in the part of the company, to change it. The 2009 BMW M3 has been issued a recall last November 14, 2008 specifically the ones with an optional double clutch transmission. The problem occurs when the vehicle enters a situation of rapid vehicle deceleration; the transmission software has a chance of performing a multistage downshift, causing the engine to stall and increases the risk of a crash. The proposed solution will be the reprogramming of the engine and transmission electronic control unit with updates on the software, free of charge. I am not aware of this recall, due to the fact that it was not pretty much made as public as other problems, but if given the resources, and the fix can be done in a short amount of time, I will still get myself a 2009 M3 because I myself know for a fact that BMW is fast in fixing vehicles that suffer recalls, plus the BMW brand seldom suffers long lasting problems due to their dedication in giving the best to their customers. Bibliography Michelin USA. The Michelin Man: the living tire. Michelin. Retrieved March 23, 2009, from http://www.michelin.com/corporate/front/templates/affich.jsp?codeRubrique=99lang=EN United States Census. Resident population by age and sex: 1980 to 2007. Census. Retrieved March 23, 2009, from http://www.census.gov/compendia/statab/tables/09s0007.pdf Motor Trend. 2009 BMW M3 recalls. Motor Trend. Retrieved March 23, 2009, from http://www.motortrend.com/cars/2009/bmw/m3/recalls/index.html